Do You Know ‘Why’ Fashion Jewellery Is On An Unstoppable Rise In India?
In today’s India there has been a sudden rise in popularity with regards to what is known as fashion jewellery or imitation jewellery . In fact, they have become the new toast of the creative Indian jewellery market. Additionally, it has also found a healthy customer base in other markets around the globe as well. Now, you might wonder as to ‘why’ a phenomenon pertaining to this jewellery has gained popularity so soon, that too in a country wherein traditional gold jewellery has ruled the roost for centuries now. Here is then presenting you a few critical reasons and they are as follows: a. Change of Customer’s Taste from Traditional to Imitation Jewellery: We in India have truly entered what can be referred to as the ‘Millennial Age’. What this also means is that unfortunately the buying ability of a consumer now a days has decreased instead of increasing. As a result of which, fashion jewellery has become a real trend with people in this country otherwise obsessed